Tag: TikTok
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Indonesia’s presidential hopefuls on TikTok to woo Gen Zs, millennials
Indonesia’s presidential election is due 14 February and candidates are going all out to win over voters in this country of 274 million. With millennials and Gen Z voters making up 56.5% of the electorate campaigning is often done on social media. One platform in particular has emerged as key, TikTok. Sopa Images | Lightrocket…
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TikTok to invest $1.5 billion in GoTo’s Indonesia e-commerce business
TikTok’s logo is displayed on a mobile phone screen in Ankara, Turkiye on December 5, 2023. Didem Mente | Anadolu | Getty Images TikTok will take a controlling stake in an e-commerce unit of Indonesia’s biggest tech firm PT GoTo Gojek Tokopedia, a partnership that will see the short video app invest $1.5 billion over the long term, the two…
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MALIQ & D’Essentials Rilis Single Aduh
GRUP musik MALIQ & D’Essentials, yang beranggotakan Angga, Widi, Indah, Jawa, Lale, dan Ilman, akhirnya secara resmi merilis single baru mereka yang berjudul Aduh. Menariknya, sebelum dirilis resmi, lagu Aduh justru sudah terlebih dahulu ramai di media sosial TikTok. “Ini lagu yang cukup sentimental karena jujur saja gue enggak nyangka bakal keluar lagu…
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Spending and ethics in focus
TikTok has officially launched its e-commerce service TikTok Shop in the US. Costfoto | Nurphoto | Getty Images Consumers are increasingly turning to social media for their shopping this holiday season, and TikTok’s latest venture into e-commerce has emerged at the forefront. For some, it means weighing the convenience of mobile shopping and often low…