Sambuaga said that several countries with small Muslim populations have a high demand for modest fashion.
“Not only (countries) with large Muslim populations, but those like South Korea and Japan are also interested, so it’s a matter of how we promote it as widely as possible,” he said after the opening of the Jakarta Modest Fashion Week (JMFW) at the Indonesian Trade Expo, ICE BSD, in Tangerang, Banten, on Thursday.
Muslim fashion from Indonesia, including modest clothing, is in high demand globally, according to him. Therefore, he said, efforts to expand the modest fashion market are not solely targeting countries with large Muslim populations.
He further said that to develop modest fashion industries, it is necessary to identify and map the market so that the nation’s aim of becoming the global mecca of Muslim fashion can be realized.
“I expect this will really contribute to determining the fashion mecca or trendsetter, as well as an icon of Muslim fashion in the future,” said Sambuaga.
The modest fashion sector is currently developing rapidly and Indonesia, as the country with the largest Muslim population in the world, must take advantage of this opportunity, he added.
Indonesia is aiming to set itself as a modest fashion mecca by 2024.
Based on data from the State of the Global Islamic Economy Report of 2022, the purchasing power for modest fashion products increased 6.1 percent in the previous four years. The figure is expected to continue to increase in line with growth in the number of consumers/population.
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